Badlega India
This ad has got more than 3 million views across social media like Facebook, twitter, youtube etc.
India’s first lesbian ad by Myntra Fashion is making waves all over the internet. In this ad, you will find a lesbian couple preparing to meet the parents. You will see two women in a live-in relationship discussing about their love for each other and their expectations while they are dressing up for the day.
“The Visit” is the title of this wonderful ad breaking stereotypes around gay people and sending a great message.
“We tried to avoid the stereotypes associated with gay people. There was no one woman looking more masculine or feminine in the film. We tried to give it a candid feel like it is any other couple being apprehensive about meeting the parents,” says Avishek Ghosh, co-partner of Hectic Content, the production house that made the film conceptualized by ad agency Ogilvy & Mather, Bangalore.
“This is a bold statement. Lesbians around the world have been in the news, they are getting married and fighting for their rights. This is what society sees, same-sex couples living happily, and there is a huge audience that accepts this,” says LGBT rights activist Ashok Row Kavi.
News Source – Times of India
